So as EVERYONE knows last night was the debate. However I will not be talking about that in this post….you’re welcome. I will however be discussing the @KitchenAidUSA debacle on twitter. If you haven’t already heard about this, what can only be described as unfortunate and irresponsible, incident here is the gist. One of KitchenAid’s social media representatives posted a tweet to the brand twitter instead of their personal twitter.
This tweet was immediately deleted and KitchenAid took action. They have responded with “Deepest apologies for an irresponsible tweet that is in no way a representation of the brand’s opinion.” and “It was carelessly sent in error by a member of our Twitter team who, needless to say, won’t be tweeting for us anymore.” Their action shows great response and clean up. I for one do not hold anything against KitchenAid for this incident and give kudos to their swift and precise action.
My major question is what kind of people are working there? Even if that was tweeted on a personal twitter it is wildly offensive and wrong. On a side not “needless to say won’t be tweeting for us anymore” was the team member fired or just taken off that duty? Should they be fired? Mistakes happen but is that one forgivable? What do you think?